South Africa. Growing franchising trends
A recent survey conducted by the Franchise Association of South Africa (FASA) revealed that the franchising industry has grown from contributing 13.3% to the South African Gross Domestic Product (GDP) in 2017 to its current figure of 15.7% despite the tough economic climate and its impact on franchises.
Morne Cronje, head of franchising at FNB Business said franchising is a tested business model that should be considered as a treasure trove in creating jobs.
The recent FNB Franchise Leadership Summit unpacked key trends to look out for in 2019:
Convergence of offline and online businesses: Online businesses are moving into the offline market while offline businesses into the online world.
Speaking at the FNB Franchise Leadership Summit, Andy Higgins, founder of bidorbuy.co.za is of the view that, it is not about online or offline, but a blurring of the lines. Three typical scenarios are: consumers go into a store to get advice and feel the product, and make an online order; or they do research online and make the purchase in store; or a consumer does online research, orders it online and then makes an arrangement to pick it up in person.
Simply put, franchise owners need to incorporate all these channels to reach their customers.