FNB named Africa’s most valuable banking brand according to survey
First National Bank has taken over the title as Africa’s most valuable banking brand for the second year in a row, according to the latest Brand Finance Africa Annual Survey.
The report notes that FNB, at US$1.7 billion, is the most valuable banking brand from Africa, growing 20% from 2018 on the back of its reputation for innovation.
“We are honored to once again receive this accolade as it reaffirms the strategic direction of our business and the value of our money management relationships with customers. This year, FNB celebrates 180-years of existence and as we reflect on our journey, we believe that our core brand promise of helpfulness has allowed the brand to evolve into one that is customer-centric and uniquely innovative,” says Faye Mfikwe, FNB Chief Marketing Officer.
According to Brand Finance®, the combined value of South African banking brands in the rankings exceeds US$8 billion, almost eight times the total of the next country from the continent, Nigeria. South Africa contributes eight of the 18 banking brands in the Brand Finance Banking 500, followed by four from Nigeria, three from Egypt, and three from Morocco.